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Learn How To Craft A Spellbinding Brand Voice That Helps You Stand Out, Sell Out & Effortlessly Attract Your Dream Customers – In Only 5 Days

What You Get:

DAY 1

6 QUESTIONS THAT EVOKE YOUR POWER VALUES

Today, 89% of customers are loyal to brands that share their values and that only means one thing – it’s no longer enough to have the highest quality product or the cheapest price. If you want to stand out and rise above the noise, you’ve got to get crystal clear on who you are (really) and what you stand for. In this session, we’ll evoke your power values and unlock your conviction codes, the magnetic coordinates that call in your dream customers.
DAY 2

BECOMING THE TRUSTED SOURCE YOUR CUSTOMERS SEEK

Mirror, mirror on the wall, who is the brand to rule them all? Now that you’ve identified who you are as a brand, it’s important to deeply understand who you serve. On day 2, you’ll identify your brand personality and the unique ways you reflect your values to the world. With the Mentor’s Mirror, you’ll find out how to emotionally connect with your customer’s core values, drives and desires to become the trusted source for the guidance they seek.
DAY 3

HOW TO CRAFT A BRAND DNA BEYOND COMPARE

On day 3 of the Challenge, I’ll help you identify your brand DNA – the stand-out positioning strategy that makes you different from any other brand out there. You’ll crystallize the most important messaging assets in any Brand Voice, unapologetically declare your mission and map out your action plan for total world domination. Take it from me, when you fight for what you believe in and fiercely serve your customers, it’s Mission Posse-ble.
DAY 4

3 STEPS TO BUILDING A POWERFUL BRAND STORY

Your story is the window to your brand’s soul. It’s how your customers connect to you, rally behind you and stay with you. Every great brand has a powerful story – a domino effect of defining moments, scary pivots and late night “ahas!” that led you to where you are now… and future events, yet to happen, that will continue to guide your path as you build your empire. In this session, you’ll learn how to craft a deeply relatable brand story using our proven 3-part storytelling structure.
DAY 5

CONJURING A SPELLBINDING BRAND VOICE

Now that you’ve identified all 4 elements of your brand strategy, it’s time to look through the Posse Eye to discover your Brand Rally Cry. On day 5, you’ll learn how to conjure a spellbinding Brand Voice and craft the unifying call that will captivate your customers and rally raving fans. You’ll walk away with your very own Brand Voice Guide and discover the practical ways you can use it to bring clarity to your messaging and ignite your mission.

Bonuses:

FREE BONUS #1 – FREE TEMPLATE & GUIDE

THE COPY POSSE BRAND VOICE GUIDE + CUSTOMIZABLE TEMPLATE

Want a behind-the-scenes look at how the Copy Posse was born? Throughout this Challenge, you’ll discover how I crystallized my brand positioning strategy, rallied over 300,000 rad humans around the world and built a lucrative 7-figure brand in under 3 years. The best part? You’ll get a never-seen-before copy of the Copy Posse Brand Voice Guide PLUS a customizable template that you can use to Possify and glossify your very own Brand Voice Guide.
FREE BONUS #2 – TELL-ALL INTERVIEW

WHERE ARE THEY NOW? — HOW 6 ASPIRING COPYWRITERS IGNITED THEIR BUSINESSES IN UNDER A YEAR

In this Q&A interview with 6 graduates of Alex’s flagship copywriting coaching program — the Copy Posse Launch Pad — you’ll discover how these aspiring copywriters used the techniques and templates that they learned from the Copy Posse (including the branding and storytelling strategies that you’ll access in this Challenge) to quit their jobs, ignite their copywriting skills from scratch and build fun, fulfilling, and lucrative businesses in less than ONE YEAR.
FREE BONUS #3 – COPY CRITIQUE

COPY HOT SEAT — WATCH AS ALEX REVIEWS 3 STUDENTS’ BRAND VOICE GUIDES

During this video critique, Alex shares her screen so you can look over her shoulder as she reviews and critiques 3 Challengers’ Brand Voice Guides. Watch from behind the scenes as she reveals valuable insight and copywriting tricks to help you finesse your own Brand Voice Guide, followed by answers to your most pressing questions when it comes to crafting your Rally Cry and sharing it with the world…
LIMITED-TIME BONUS #1 Sales Emails & Social Media Swipe File

THE CONFIDENTIAL POSSE EYE LAUNCH BLUEPRINT

Want real proof that the Copy Posse branding framework freakin’ works? Get an insider copy of my complete and confidential launch blueprint for The Posse Eye Challenge. This swipe file includes ALL sales and content emails and EVERY social media post that my team and I wrote to successfully launch the live challenge for the first time, based on our own Brand Voice Guide.
LIMITED-TIME BONUS #2 Masterclass

BRAND SOUL WORK WITH ANITA STUBENRAUCH

An ex-Apple veteran who worked her way from retail store employee to executive speechwriter, designing presentations given to Steve Jobs AND authoring Apple’s credo, Anita runs Cause:Effect Creative, a brand vision-writing agency that helps purpose-driven leaders and organizations rally hearts and minds around what fuels their soul.
In this video masterclass with Anita, she’ll take you through her proprietary process and powerful questions to ask for a stellar creative brief and reveal the 5 biggest takeaways when it comes to building (and writing for) a soul-aligned brand.

Had the games for ages and finally decided to play them all, damn what a journey
I've tried to stick to the "good guy" actions for the most part for my standalone games playthrough, once I'll start the definitive edition I will become a full-time serial killer :)
I've read the pinned post and I am sad to see that there are no current plans to continue the story, I guess it makes sense, but will Telltale continue making Walking Dead games in general? I heard they went bankrupt or something, but they are still making The Wolf Among Us 2, so maybe there's a chance?
Also, do you guys know what the menu music is called? it always gave me chills , sounds very sad and fitting for those games
That's about it, I'll probably start the definitive edition tomorrow because my choices are still fresh in my memory
https://preview.redd.it/uqh1imnhx85b1.png?width=1878&format=png&auto=webp&s=bda8f59f2a068348fe19453201d79109b4688872

Not sure why I’m writing this, can’t tell if maybe I just need to get my story out of my head. Catharsis maybe? Vague attempt at healing? Who knows. But here goes I guess. I was verified before on another post, and that’s my id at the top. This is my account of that day. Sorry in advance cuz this is gonna be a novel, feel free to skip.
At the time of the shooting, I was in my dorm. I lived in the north part of campus, though for anonymity reasons I cannot say which building. MSU north campus is set up so that there are a bunch of dorms on the western side. Moving eastward, there is the union, the medical center, Berkey, the art museum, and then a couple more dorms on the far east side (kinda like bookends). I was in the dorms on one side and some of my close friends lived on the other. For scale, from one set of dorms to the other is about a 10 minute walk (I have a bike so I could do it in two minutes easily). All these buildings are set facing Grand River Avenue, which is basically EL’s main strip. That’s where the target, chipotle, cvs, all the bars, etc are. It was a Monday night, but msu kinda has a party culture, so this area was pretty busy.
I had actually talked to my grandparents at about 3:30 pm ish about going to the Union to “study”. The food court there has insanely good pork nachos, and if I’m being honest, I really just wanted queso. However, I was stressing about midterms and had a shit sleep schedule, so I ended up falling asleep. I tend to have a pattern where I’ll come home, take a giant nap, eat dinner, do homework like real late, and then get like 4 hrs of sleep. If I hadn’t fallen asleep when I did, I would have gone to either the Union or the gym around the exact time everything happened, and i would have more than likely crossed paths with the shooter.
I remember waking up about 15 minutes before the alert first went out. Because of timing and my proximity to it all, it’s not unlikely that I actually woke up to the first volley of shots (I don’t remember this part, only the second volley). I was really groggy and kinda was just sitting in my bed when the alert came in.
Lansing isn’t the safest place, so it wasn’t uncommon to get an email saying “shots reported at the intersection of A and B”. Usually these were from the east side of Lansing, not East Lansing proper. This was different though. The subject was just “Shots fired”. I saved the email, so below is the contents of the first emergency alert:
“MSU Police report shots fired incident occurring on or near the East Lansing campus. Secure-in-Place immediately. Run, Hide, Fight. Run means evacuate away from danger if you can do so safely, Hide means to secure-in-place, and Fight means protect yourself if no other option. Monitor alert.msu.edu for information.”
As I read this email, I began to hear “pop pop pop pop pop”. Looking back, this matches more closely with the Union shots (the second attack). I kinda immediately went into panic mode. I’m an out of state student, so I called my mom. She kinda picked up happily, but when I said “mom I need you to get on the parent fb page, they’re saying shots on campus”, she went into info overdrive mode.
I immediately get out of bed, close the blinds, and turn off the lights. At some point i push my desk in front of my door (I lived on the first floor by an entryway). I kinda had a hard time with this because I couldn’t get it over my rug, but I eventually got it. I grabbed my pepper spray and hid in my closet. My mom was on ft with me and my dad was sitting next to her with the police scanner I sent to him playing.
At that point we start hearing the first responders get to the Union and Berkey. I could hear a shit ton of sirens, and I vividly remember hearing the 911 dispatch call out at least two casualties, one of whom was dead on arrival (pretty sure this was Brian). At this point I was texting my best friend (she went to college about two hours away), a family friend, my ra, a group chat of online friends, and constantly refreshing yikyak. I don’t have Twitter but my best friend does, so I was getting pretty much all the info from everywhere.
I think what usually gets lost here is that we all legit thought this was a terrorist attack on campus. People were running into dorms and screaming. A lot of these dorms are older (especially in north) and have heavy wooden doors. In a crisis, people slamming doors while screaming sounds a lot like gunfire. 911 calls were coming in from all 5200 acres of campus. People were convinced that the shooters were running with Ak-47s along the river (this turned out to be students running and a team of off duty officers). They actually evacuated Akers, which is pretty much as far from the Union as you an really get, because they were so sure the shooter was in the cafeteria. People were knocking on doors pretending to be police, and at one point, there were rumors of explosives being placed around campus.
The scariest part was when the police scanner said that the shooter was in the exact same location as my friends were hiding in. I was convinced for a while that I would never see my friends again.
The lockdown lasted for 4.5 hours. MSU is a huge ass campus, so they called in troopers from around the state and the fbi/swat teams as well. They flew helicopters around (the sound still gives me panic attacks) and systematically cleared every building on campus. There were still reports of single shots, but eventually people started to realize that it was probably over as no one new was getting hurt. There were a couple of funny moments though, the major one being when the 911 dispatch pages an ambulance for a girl experiencing neck pain from a car accident two weeks before (it broke the tension and the irony was great).
Just after midnight, they found the fucker a couple miles off campus. Pretty much right after shooting up the Union, he fucked off to the residential sector of EL. He shot himself as police closed in and was declared dead on scene. At this point I was still in my closet and heard them as they found him / call time of death.
I don’t think i slept that night at all. Once the lockdown was lifted, pretty much everyone who could left campus. I spent the night on the floor of my friend’s room. Around 6 am I went back to my room and packed a bag. We knew classes were gonna be cancelled for at least the next two days, and I knew I sure as hell wasn’t coming back that week. I’m pretty sure I eventually fell asleep around 9 am.
I got picked up by my father around 12 pm. My mom wanted to immediately go get me, but my dad convinced her to wait until morning. At that point I was pretty much the only person I knew that was still on campus. Going outside was the weirdest feeling ever. Campus was dead quiet, and I could see a bunch of yellow police tape. I just remember sobbing in my dad’s arms and telling him “im glad I got to come home”.

Hey fam,
I made this post earlier this week; and the tickets went REALLY QUICKLY on both Reddit and Twitter.
Several people from here, and baseball from other fan bases reached out asking if they can contribute, so I am reaching out for help to give more tickets away.
Help me partner with the Oakland 68’s to purchase another round of group tickets, and distribute amongst the community. The first time around I donated $700 to buy them all myself, but since I am no John Fisher, I am nearly tapped out. That said, I will match every donation up to $300 for another round of group tickets! With the season ticket discount on top of the group ticket discount, every $7 contributed will put another fan in a seat.
https://www.oakland68s.org (donate link at the bottom of the page)
I look forward to seeing as many of you as possible next Tuesday!

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*Exclusively for Copywriters With Existing Clients and 1+ Years Experience*

The Copywriter’s 6-Figure Income Sprint

My Proven “Turn Key” Business Model to Earn a Consistent – Per Month, Every Month, With Fewer Clients, Making a Deeper Impact, and Taking Back Your Life
📷
Are you ready to transform your freelance copywriting job into a sustainable, scalable, and wildly profitable 6-figure business in as fast as 60 days like Chris?
Not only did this work for Chris, I discovered this model as I grew to per month of income in less than 24 months…
While having STRICT client boundaries, NOT working weekends, NOT working evenings, and vacationing multiple times per year…
AND delivered the best (record breaking) results for my clients.
I’m going to show you exactly how I did it.
Join me as I guide you step-by-step through an ultra-personal video-course experience to…

• STOP providing strategy and consulting for free
• STOP being an order taker
• ​STOP selling “words on a page”
• STOP bidding projects
• ​STOP the never-ending cycle of prospecting for the next client
• ​STOP the feast-famine cycle (best month followed by worst)
• ​STOP letting clients control your life and walk all over you

And most importantly…

• START getting paid (a lot) for strategy and consulting
• START being an advisor to clients who respect you
• ​START providing comprehensive strategy (first) and copywriting
• START earning – per client (even small biz’s)
• ​START developing deeper relationships with your clients
• ​START earning consistent, predictable, reliable income every single month
• ​START taking care of YOU, set boundaries, and build your business around your life

You’ll be guided through my easy-to-follow, 6-step process to learn the theory behind the pivots you’ll be making for your own businesses.
Then we’ll shift our focus to execution.
Each module has a “business assignment,” so you’ll experience wins damn-near every day you’re in there building your business.
It will all come together, one puzzle piece at a time.
You’re going to experience a massive transformation – both personally and professionally as you reposition and repackage your existing services into a high-ticket, retainer model business that will empower you to earn… or even PER MONTH with only a handful of clients that you actually LOVE working with.
But it ain’t all about the money, honey.
This is about building your LIFE first.
Because burnout happens when you are trying to fit in everything that’s truly important “when there’s time.”
(This is the miserable cycle of “fitting my life in around my business” — been there?)
What’s important for you to have more time for?
For me, it’s time with my wife, our 2 dogs, friends, mountain biking, fitness, cooking, travel, and unplugging in nature. ← All things I didn’t have time for when I was non-stop prospecting and reacting to client demands…
Listen, The Copywriter’s 6-Figure Income Sprint is no-fluff, jam-packed with value, and has literally everything you need to implement this “turn key” business plan and create your new lifestyle business earning serious money in as fast as 60 days if you apply these steps as you learn.

📷

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